My wife pointed this out to me. There are two intriguing coin toss ideas in here. They're mainly for "overtime" games, but they're still intriguing. This article is focused on the NFL level.

http://www.slate.com/id/2209436/

Basically, they're:

1. "Divide and Choose" -- The coin-toss loser would decide how far forward the offense would start—say, the 30-yard line. The coin-toss winner would then decide whether to take possession or let the coin-toss loser have the ball at the 30.

2. "Auction off Field Position" -- The team that was willing to begin closest to its own goal line would receive the privilege of possession.

2a. Same as #2, but the referee could act as an auctioneer, calling out the field position in 1-yard increments. The first coach to throw his red challenge flag wins the ball at whatever yard line the ref last spat out. Or perhaps the two head coaches could come to midfield with sealed bids, with the envelopes to be opened by a representative of each team—a gridiron version of Deal or No Deal.

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What's everyone think of this??